Santa Barbara Web Guy
Your Local Web Design & Marketing Blog
Your go-to source for expert web design and marketing advice tailored for Santa Barbara businesses. Here, you'll find actionable tips and insights to elevate your online presence. Check out the latest posts below to start marketing a website that works for you.
The Latest Episode
Why You Should Think Twice Before Accepting Google’s Automated AdWords Recommendations
February 20, 2026
Learn why blindly following Google’s automated AdWords recommendations could hurt your business—and discover practical steps to protect your ad budget.
Recent Episodes...
Unlocking the Power of Segmentation: How to Make Your Email Marketing Relevant and Effective
February 19, 2026
Discover why smart email segmentation can transform your marketing—from less confusion and higher engagement to truly meaningful connections with your audience.
How Automation Can Help Small Businesses Manage Client Inquiries and Book More Appointments
February 18, 2026
Discover how small business owners can streamline client communication and appointment booking using automation for greater efficiency and growth.
How Personal Stories Create Lasting Customer Connections and Loyalty
February 17, 2026
Discover how sharing your authentic journey can foster trust, connect you with your audience, and boost customer loyalty for your brand.
Why Authentic, “Ugly” Social Media Posts Outperform Expensive Productions for Small Businesses
February 16, 2026
Discover why authentic, behind-the-scenes social posts help small businesses build trust and engagement—without big budgets or polished productions.
How to Leverage Existing Rankings and Analytics for Effective SEO Growth
February 15, 2026
Discover how to use existing website rankings and analytics to strategically strengthen your SEO, grow your audience, and outpace competitors.
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